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Advertising Rates
 
Black & White 1x 4x 7x 13x
Full page 4,595 4,365 3,906 3,446
2/3 page 3,676 3,492 3,125 2,757
1/2 page 2,987 2,837 2,539 2,240
1/3 page vertical 1,838 1,746 1,562 1,379
1/3 page square 1,516 1,441 1,289 1,137
1/6 page 1,011 960 859 758
1/2 page spread 5,376 5,107 4,570 4,032
Full page spread 8,271 7,857 7,030 6,203
Four Color 1x 4x 7x 13x
Full page 5,475 5,201 4,654 3,986
2/3 page 4,380 4,161 3,723 3,189
1/2 page 3,559 3,381 3,025 2,591
1/3 page vertical 2,190 2,081 1,862 1,595
1/3 page square 1,807 1,716 1,536 1,315
1/6 page 1,205 1,144 1,024 877
1/2 page spread 6,406 6,085 5,445 4,664
Full page spread 9,855 9,362 8,377 7,391
Four Color Covers 1x 4x 7x 13x
Second (Inside Front) 6,844 6,502 5,817 5,133
Third (Inside Back) 6,570 6,242 5,585 4,928
Fourth (Back) 7,118 6,762 6,050 5,338
Web Advertising 1x 4x 7x 13x
Banners 1,600 1,770 2,000 2,290
Black & White 1x 4x 7x 13x
Full page 4,975 4,726 4,229 3,731
2/3 page 3,980 3,781 3,383 2,985
1/2 page 3,234 3,072 2,749 2,425
1/3 page vertical 1,990 1,873 1,664 1,494
1/3 page square 1,741 1,654 1,480 1,306
1/6 page 1,045 993 888 784
1/2 page spread 5,821 5,530 4,948 4,366
Full page spread 8,955 8,507 7,612 6,716
Four Color 1x 4x 7x 13x
Full page 5,875 5,581 4,994 4,406
2/3 page 4,700 4,465 3,995 3,525
1/2 page 3,819 3,628 3,246 2,864
1/3 page vertical 2,339 2,216 1,970 1,762
1/3 page square 2,056 1,953 1,748 1,542
1/6 page 1,234 1,172 1,049 925
1/2 page spread 6,874 6,530 5,843 5,155
Full page spread 10,575 10,046 8,989 7,931
Four Color Covers 1x 4x 7x 13x
Second (Inside Front) 7,344 6,977 6,242 5,508
Third (Inside Back) 7,050 6,698 5,993 5,288
Fourth (Back) 7,638 7,256 6,492 5,728
Web Advertising 1x 4x 7x 13x
Banners 1,600 1,770 2,000 2,290
 

Frequency Discounts: Frequency discounts are based upon advance space contracts. Each contracted insertion counts towards earning a frequency discount.

Special Reports:
— Regional Reports and Special Reports
Contact ad account executives for special rate sheet.

Special Position Guarantee: An extra 15% computed on applicable rate. Subject to approval from the publisher. Position of ads is at the discretion of the publisher except where specific positions incurring at premium rates are agreed to by contract.

Business Reply Card (BRC): The insertion of a business reply card is available on a limited basis. Quoted rates are for pre-printed inserts only. California CEO will arrange printing upon request at additional cost to advertiser. Quotes for larger inserts available on request. Each insert counts towards a frequency discount. BRCs must run adjacent to advertiser’s full-page ad.

Other Printed Inserts: Pre-printed inserts are reserved on a space-available basis only. Availability, rates, and complete insert specifications furnished upon request. Production manager must receive layout or sample, including copy, prior to acceptance.

Advertising Design and Production Services: California CEO magazine offers complete in-house ad design and production services for your convenience. See our advertising specifications page for details on design and production services.

Reprints: Reprints of magazine articles are available upon request. See the Reprints page for details.