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ACCEPTABLE FILE
FORMATS: Advertisement artwork is
accepted in digital format under the following
conditions:
1) The ad was created in Adobe InDesign,
Adobe PageMaker, or any page-layout
program capable of creating a high-resolution
Portable Document Format (PDF) file, and the PDF
file is created following our guidelines noted
below. EPS files created by these programs are
also accepted, with a Macintosh-compatible
screen preview (required).
We require that InDesign, PageMaker, or other
page layout files are submitted as
high-resolution PDF (preferred) or EPS files.
2) The ad was created in Adobe Illustrator,
Macromedia FreeHand, or any other
PostScript vector drawing program capable of
creating a high-resolution PDF file or an
Encapsulated PostScript (EPS) format file with a
Macintosh-compatible screen preview (required),
and accompanied by all the original embedded
image or scan files used within the EPS file.
We require that
Illustrator, FreeHand, or other PostScript
vector drawing program files are submitted as
high-resolution PDF (preferred) or EPS files;
3) The ad was created in QuarkXPress 6.0
or later and the native document is submitted
along with all font and image files used within
the document (client-approved high-quality color
proof strongly recommended — we cannot guarantee
color fidelity without a client-approved
high-quality color proof);
We require that QuarkXpress, or other page
layout files are submitted as high-resolution
PDF (preferred) or EPS files.
FILE
FORMATS THAT ARE NOT ACCEPTABLE: We
cannot accept the following:
1) We do not accept native digital files
created by Adobe InDesign, Adobe
PageMaker, Microsoft Word,
Microsoft Publisher, or any other software
not mentioned above. To submit files created in
these programs, convert native documents to
high-resolution PDF files (preferred), or
convert native documents to EPS files with
screen previews, and include all
Macintosh-compatible fonts and embedded graphics
utilized in the advertisement or create digital
files in one of the above accepted design
applications;
2) We do not accept native digital files
created on a PC-compatible computer. To
submit files created on a PC-compatible
computer, we require that files be converted to
high-resolution PDF, EPS, or rasterized TIFF
files. (Note: EPS files created by
CorelDraw may not produce desired results or
may not print at all.) It
is required that all type in PC-compatible EPS
files be converted to type outlines.
If you have compatibility questions, please
contact the Production Director;
3) We do not accept separate CMYK color files
saved as individual files (that is, one separate
file for each color). Please resave the ad file
as a composite CMYK file to submit.
Raster Image
Resolution: Grayscale and full-color
artwork and photography scans must be saved at
300-DPI resolution and at 100 percent of
their intended reproduction size.
Low-resolution images saved
at 72-DPI are unacceptable, as are
high-resolution images that unnecessarily exceed
300-DPI. Raster image scans and artwork must be
resized and cropped to their final image size
and framing to ensure the smallest possible file
sizes and the most efficient imaging processing.
Scans that crop more than 20 percent of the
image area or are resized within page-layout
software to sizes smaller than 80 percent or
larger than 120 percent are unacceptable. We
reserve the right to resize unnecessarily large
raster image files to conform to our workflow
specifications. Such resizing is deemed
necessary at our discretion and may incur
additional production charges. We recommend that
line art scans be created at 1200-DPI for best
results.
Layout guidelines:
Do not place visible or invisible layout objects
outside the dimensions of fractional ads, or
outside the bleed area of full-page ads.
Adobe CS2 and CS
Documents:
PLEASE NOTE: Progressive-transparency
drop shadows created using the automatic drop
shadow function in CS2 and CS versions of Adobe
InDesign and Adobe Illustrator WILL NOT
PRINT PROPERLY in our current digital
workflow (due to a lack of function
support in QuarkXPress 6.5 and/or Agfa prepress
equipment). If your artwork requires a
semitransparent drop shadow, we recommend that
you use Adobe Photoshop instead to create the
drop shadows, save as a 300-DPI CMYK TIFF file,
then import into your page layout document.
PDF Files:
We accept high-resolution PDF for advertising
artwork, however, please note these special
concerns:
1) Prior to PDF file creation, all color
elements (native or embedded) should be
converted to and saved in composite CMYK
color space. RGB or other format color files may
produce undesirable color results;
2) PDF files must be saved as high-resolution
(300-DPI) files. PDF files that are created with
program settings that downconvert embedded files
to 72-DPI (low-resolution) will produce
undesirable, low-quality results;
3) PostScript, TrueType and OpenType fonts may
be used for PDF files, but we recommend that PDF
settings be used that embed the complete
character set for each typefont utilized.
Settings that allow the partial embedding of
type subsets limited to those characters used
within the text of the PDF may not allow
last-minute type corrections.
EPS Files:
We accept high-resolution EPS files for
advertising artwork, however, please note these
special concerns:
1) Prior to EPS file creation, all color
elements (native or embedded) should be
converted to and saved in composite CMYK
color space. RGB or other format color files may
produce undesirable color results;
2) All of the typefonts in EPS files be
converted to outlines (required for artwork
created on Windows PCs or other non-Macintosh
platforms) — otherwise,
client MUST supply all of the Macintosh screen
and printer font files used in the EPS file.
(We require that files created using TrueType
fonts be converted to outlines before creating
EPS files for ad submission.) All EPS files must
be saved with a Macintosh-compatible screen
preview. EPS files submitted without screen
previews will be rasterized in Adobe Photoshop
and saved as CMYK TIFF files to ensure proper ad
positioning.
TIFF and JPEG Files:
The Joint Photographic Experts Group (JPEG)
document format is a lossy file compression
scheme that discards what is considered to be
redundant color information in a rasterized
image file. If imaging software is set at higher
compression rates, the number of colors
contained within the file are reduced for the
sake of smaller file sizes. Along with
overcompression comes visible compression
artifacts in the form of the overcontrasting of
color edges and color dithering.
We do not recommend that ad
artwork be submitted in JPEG file format.
If the advertiser chooses to submit a JPEG file
for advertising artwork, the file will be
resaved in an uncompressed Tagged Image Format
File (TIFF) format for prepress processing and
the client shall assume all responsibility for
color fidelity and image quality. If an
advertisement must be submitted in a rasterized
image file format, we recommend that the file be
saved as an uncompressed Macintosh-compatible
TIFF document. Because most raster document
sizes will be too large for e-mail delivery of
files, we recommend either the disc-based or FTP
delivery processes noted below.
Process Color
Fidelity: We strongly recommend that
all digital ad submissions be accompanied by a
client-approved high-resolution, high-fidelity
color proof for best results. Client-approved
proofs in the form of color laserproof,
gloss-stock color inkjet proof, black & white
laserproof or other detailed composite proof are
also accepted, but the
client shall assume all responsibility for the
color fidelity of ads submitted with these
low-quality proofs or for ads submitted without
proofs. The client assumes
responsibility for the color fidelity of PDF and
EPS files. PDF and EPS files are closed file
formats. While it is rarely the case, we might
need to perform color correction on your files
to ensure reasonable color matching to your
provided and approved color proof as your
advertising files are processed through our
prepress system. Color correction cannot be
performed on elements in closed-format files.
Also, PDF files will not be accepted as
color-matching proofs, regardless of the
presence of embedded color profiles. We do not
provide color proofs of ad artwork unless the
advertising materials are prepared by the CEO
Media production staff.
Submission Options: Digital
advertising files may be submitted on either
100MB or 250MB Zip discs, on
Macintosh-compatible format CD-R discs, or
through e-mail if the ad files are collectively
smaller than 5MB. The email address is noted
below. File Transfer Protocol (FTP) advertising
art submissions are accepted. Please contact the
Production Director at the telephone number
below for FTP instructions. We do not accept
advertising artwork file submissions on floppy
disks. Please include a postage-paid
return-addressed envelope for the return of
transportable media, or a $5.00 fee will be
assessed where the return shipment of materials
is required.
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