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Lawyering Among The Stars
Jeffer, Mangels, Butler & Marmaro find glitzy niche
Anna Nicole Smith likely despised Bruce Jeffer.

His firm, Jeffer, Mangels, Butler & Marmaro LLP, (JMBM) represents one of Smith’s many courtroom enemies – in this case, the son of her oil tycoon husband.

While Smith’s case against her son-in-law, E. Pierce Marshall, may take years to work out now that both parties have died, the litigation has accomplished one thing. It helped make Jeffer’s firm famous. Representing headline-grabbing clients has brought paparazzi visibility to JMBM.

James Bond, for instance. To be exact, the firm did not really represent the fictional spy character, just the film company – MGM Pictures – that had produced a lot of the Bond films. They went up against Sony and its effort in the late 1990s to launch some films based on some of the earliest Bond novels by writer Ian Fleming -- and won.

Or like computer mogul Michael Dell, founder, chairman and CEO of Dell Inc., who Jeffer represented in Dell’s forays into the hotel business – one of JMBM’s specialties. Jeffer, who is always circumspect about discussing client’s cases, will not provide further details.

The 25-year-old law firm and its 150 attorneys concentrate on entertainment, sports and hotels, but those types of cases are just part of its business. Much more time is spent on high-end regional cases in Southern California, including corporate law, securities work and general commercial litigation. Two years ago in one of the largest patent infringement suits in the country, JMBM won a case that resulted in a $1.35 billion settlement against Medtronic Inc. The headline-garnering lawsuit involved a Los Angeles spine surgeon, Dr. Gary Michelson, who claimed he had not been reimbursed adequately by the medical devices company in its sales of some of his inventions.

Then there’s the smaller and more frequent cases that settle somewhere between what his client wants and what the other side offers. “There are things we won we should have lost, and things we lost we should have won. That is one of the vagaries (of law),” Jeffer says. “Sometimes you are not going to get what (your client) wants – there is no way. Sometimes to get a guy $25 million when the property is worth $40 million is a victory because he needs it and the market is not strong.”

While it prides itself in offering clients enough expertise to provide one-stop shopping for relatively complex legal problems, JMBM is also small enough to avoid the bureaucratic treatment that comes with some of the country’s largest law firms.

“Sometimes the size is daunting,” says Jeffer. “Some the law firms these days are the size of big accounting firms.” Big cases handled by those firms, like New York’s Skadden, Arps, Slate, Meagher & Flom or London’s Clifford Chance, might involve documents stretching millions of pages and hundreds of hours of work by junior lawyers – and a big-bucks price tag.

JMBM, on the other hand, aims at a mid-size market. “I would not consider us a large law firm. I would consider us niche-size, a large regional firm,” Jeffer explains. Massive cases “can be boring,” he adds. “We shy away from that kind of work.”

That focus is reflected in the company’s bottom line, too. While Jeffer will not reveal his company’s specific profit figures and refuses to participate in industry rankings such as those maintained by American Lawyer magazine, he says profits have been “relatively consistent” for the past three years. “We have not fired anybody,” he adds.

By Scott Williams

Return to October 2007 Issue